Privacy policy

ShadeCo is committed to maintaining confidence and trust of our partners and clients as well as the visitors and users of our products and services. One of the key ingredients for maintaining that trust is to be open and honest about data we collect and how it is used.

Basic Confidentiality

It is the ShadeCo policy that personal information, such as your name, address, e-mail and telephone number, is private and confidential. Any personal information you provide is stored in a secure location, accessible only by designated staff, and used only for the purposes for which you provide the information. If, at any time, you would like to remove from or update your information within our contacts database or one of our mailing lists, you may do so by contacting us directly.

Third-Party Disclosure

Aggregated and anonymous data is captured and shared with clients, third party services and advertisers as a way to continuously enhance our product and services, or our client services. Personal information is not shared with third parties or advertisers. Under no other circumstances will we provide or sell personal information to third parties, with the following exceptions:

  • In response to subpoenas, court orders, or legal process from law enforcement agencies or to defend against legal claims;

  • We provide information to investigate or prevent suspected illegal activities.

Data Collection for Clients and Partners

ShadeCo supports the development and operation of several services that interact with client user information. Any data collected by the client, or by us as a representative of the company, is stored and maintained under the same integrity and security focused principles and procedures of our own data and we further adhere to any privacy policies put in place by the client.

Non-Identifiable Data

Additional aggregated and anonymous data is captured in order to monitor our different products and services as we continually look for ways to improve their value to our users and customers.

Some of our products and services may incorporate the use of “cookies” as a way to add additional functionality. Cookies and other tracking devices on our websites allow us to measure site activity – including responses to our advertising –in aggregate, not on the individual level. This in turn allows us to provide a better user experience. Cookies may be set on computers or mobile devices. Some cookies may record ad views and website interactions, using your IP address to estimate the city you are located in. These cookies are used to evaluate – in aggregate –how effective our advertising is at inspiring you to visit. Only information you voluntarily provide is stored in your customer file and no personal information is recorded to cookies..

You can choose to refuse cookies – simply refer to your browser Help instructions to learn more about how to manage their use. You may wish to opt-out of cookies that allow us to monitor which advertising is most effective.

Mailing Lists and Newsletters

ShadeCo may provide mailing list and newsletter services for our clients and partners as well as informational newsletters containing our own insights and commentary. Any personal and contact information collected from these services is used solely to provide these services and shared only with the directly associated clients and partners. In some cases, aggregated and anonymous data may be shared with advertisers and in market research studies, but this is unlikely, and not part of our business typically.

You may opt-out of any of these mailing lists or newsletters at any time by following the instructions contained within each of the mailings.

Mobile Applications and Location Awareness

ShadeCo does monitor general aggregated and non-identifiable information as a means to better understand and enhance to our applications and websites over time. Specific features – such as location, contacts and events calendars – that require personal data capture that information only after user authorization.

Collection of other personal data through logins or collection forms is not stored, locally or externally, and are only used to process the specific request.

California Privacy

California residents have additional rights regarding the use of your personal information. For more details about your California privacy rights, please see our California Privacy Notice.

European and UK Privacy

European & UK residents have additional rights regarding the use of your personal information. For more details about your privacy rights under each region's General Data Protection Regulation (GDPR), please see our GDPR FAQ.

Changes to This Policy

If our policy changes, we will post the new policy on the website and changes will be applicable within 24 hours. Please check back often to review the latest changes.

Please feel free to contact russ.lowe@myshadeco.com with any questions or concerns regarding our privacy policy.